As the 2023 Women's World Cup kicks off in New Zealand, we take a look back at the struggle between FIFA and national broadcasters over TV rights. With FIFA reportedly aiming for $300 million in global media rights, broadcasters were reluctant to meet its price demands, leading to fears of a media blackout. We also look at how viewership figures have increased and how TV revenue is supposed to help bridge the prize money gap between men's and women's football.
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